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We exist to make marketing work

We are

Big Thinking

We are a big thinking marketing agency that takes a broad perspective on how to deliver your business strategy.

Our 360 degree marketing and brand thinking enables us to identify internal and external opportunities that others may not see.


We will partner with you as an extension of your leadership team to give you unbiased and insightful recommendations.

As a completely independent provider we are driven to deliver results for you in a way that suits your needs, not our needs.


We are ex-CMO's and senior marketing professionals who have worked across all industries, both B2B and B2C markets and various business sizes.

Ways we can help


Our proprietary brand toolkit will help you to manage one of your largest assets, your brands.

Content & Creative Solutions

We will help you define the challenge, the insight and work with a range of agencies to find and manage integrated content solutions.

Innovation & Product Development

Uncovering growth opportunities based on the brand vision.

Audits & Benchmarking

Assessing the current state of play, what's working and what's not, so we can plan the way forward.


Developing long-term strategies and realistic action plans to bring brands and categories to life.

Digital & Media Transformation

Leveraging new technology to maximise brand exposure and engagement.

Brands we've supercharged

Spicers Retreats
John West
Besser + co
Vivid Technology
  • We engaged Lordsmith & Co. to work with us on a major strategic review and subsequent re-launch for the Keno brand across Australia. Tara’s involvement was paramount in us being able to deliver a +15% growth post-launch, and the ongoing involvement of her and her team has been invaluable

    Adam Rytenskild

    Chief Operating Officer, Keno & Gaming

Our Story

Marketing is going through major disruption and there is not enough support for Chief Marketing Officers and their marketing teams. We believe in the power of marketing and customer thinking to help businesses perform.

We are a marketing agency who is committed to our craft. As an independent agency we want to intrigue you with our big thinking, confidence in what we do and imaginative solutions. Lordsmith and Co has been established by CMO’s for CMO’s.

Who we are

Passionate. Adaptable. Future-focused.

We will match our team to your requirements and can lead strategy, planning or implementation projects.

Tara Lordsmith

CMO and branding expert

Tara is a strategic and results-driven marketing and business leader with a proven 20-year track record in medium to large organisations, particularly FMCG and Retail. As an ex-CMO and GM she is a thought-leader in the marketing community of Australia having worked with Myer, Simplot, Cadbury, Schweppes, Murray River Organics, Grill’d, IAG and Tabcorp. She is currently Chair of Deakin Marketing Advisory Board and a previous Board Director for the Australian Marketing Institute (AMI) She is also co-founder of CMO Collective.

Andy Lark

CMO and digital expert

A globally awarded marketer and technologist that has worked to create many of the worlds leading brands. Andy is globally recognised for his marketing and leadership in high growth start-ups and enterprises. He has built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; led the transformation of Australia's most vibrant financial services brand; built one of the largest eCommerce sites in the world and currently growing the ASX listed Dubber business globally.